At the same time, as many well-known brands continue to sink the rural market, rural consumers also have more choices, consumption potential has been effectively released. Some businesses also launched for rural consumers, more cost-effective customized funds to meet the needs of rural consumers.
In 2018, the tenth "Double 11", with only 21 seconds, shows that the amount of the cat's trade is broken by 1 billion, which is 7 seconds faster than in 2017. This year, according to West China Securities, the first-day pre-sale turnover of the Tmall, which started on October 21, is double the last year, and the sales volume of the first-day pre-sale is more than one-hour after the start of the pre-sale. In the past ten years, the pattern of China's e-commerce market has changed over the past, starting from the original Ali family, to the present Ali JD. The challenge of the "after-"Ali is in the face of"".
Ten years ago, in 2009, then Mr. Zhang Yong and the team of the Taobao CFO, made an idea of expanding marketing: on November 11, the "light stick section" made a shopping festival.5-fold, free of postage became a highlight of the time that the consumer was attracted to the time. The year of the year, the whole year GMV 2083 billion, the "Double 11" contributed to 5200 million, and Taobao first realized the balance of payments. At that time, Mr. Zhang could not expect that this sales promotion would have been a whole for many years. In July 2010, Taobao's "Double 11", with the strong growth of the overall online shopping market in China, The sales reached RMB 9.36 billion, with a year-on-year growth of 1772%. In 2013, on the 10th anniversary of Taobao, the transaction volume of Taobao double 11 "was finally RMB 350.19 billion, nearly three times that of 2012.
In 2009, the total volume of retail sales of consumer goods in our country was 125.3 billion yuan, and the "Double 11" of the same year as the sales promotion activity of Taobao, the turnover of the total retail sales amount was only 5200 million yuan. Last year, China's total retail sales of consumer goods reached 380987 billion yuan, nearly three times a decade, and the "Double 11", as a whole shopping spree, has reached a total of 3143 billion yuan. Ten years ago, the contribution rate of consumption to our country's economic growth was less than 50%, and the investment export was the absolute main force. Ten years later, consumption became a leader, especially on-line consumption, whether the online purchase scale or the coverage of users, The country is all over the world. More importantly, in recent years, the consumption structure of Chinese consumers has changed, the consumption of real-kind consumption is lower, the service-oriented consumption, and even the virtual consumption make up more rapidly. In the past decade, China has not only shown sufficient energy in manufacturing, but also realized enough potential and power in the field of consumption.
(picture source:搜狗图片)
12 minutes 49 seconds, 50 billion, 26 minutes 03 seconds last year, 40 minutes 12 seconds the year before, and 2 hours and 30 minutes in 2016. Seeing such achievements, Ma Yun, who stepped down as chairman of the board of directors of Alibaba Group in September this year, smiled from ear to ear in the stands. Taylor Swift, Tengger, Huazawa coriander, Hua Chenyu, Zhang Yixing, easy to close Qianxi. This year's "double 11" party can be described as a group of stars shining, while enjoying the song and dance feast, have you already picked up your mobile phone, or sat in front of the computer, waiting for 001 to click to pay? 2009, Amoy, Amoy, 2009, Amoy, Amoy, 2009, Amoy, 2009, Amoy. Bao officially launched "double 11". Ten years later, the "double 11" party has now been built into a brand by Ali. In recent years, the double 11 party is full of stars, comparable to the Spring Festival Gala, but if you want to say that this year's "double 11" is anything different from previous years, it must be Ma Yun. On September 10 this year, Ma Yun stepped down as chairman of the board of directors of Alibaba Group, and this year's "double 11" became the first "double 11" spent by Alibaba Group under the leadership of Zhang Yong, the new head of the group.
The "Double 11" came again. I don't know if you've been sitting in the front of the computer, and you're ready to squeeze your own purse? When the zero is one to one, the "a loser" and men who call the "hand-in-hand" every day in the day of the day will sweep the goods. Ma Yun is busy with the record:1:36 seconds,1 billion, to know, last year reached this number, with 2:05 seconds, the first year with 3:01 seconds, and in 2016 it was used for 6 minutes and 58 seconds.
On October 13, 2015, envoys from 39 countries joined Ma Yun and Zhang Yong in Hangzhou Xixi Park to launch the 2015 Tmall double 11 Global Carnival. "Singles' Day", "Shopping Festival" officially incarnated as "Global Carnival Shopping Festival," and has a similar party to the Spring Festival Gala-Feng Xiaogang as the first director. The main venue of the National Day holiday in that year was still in the Beijing Water Cube, while Ma Yun made a draw on the stage. This year, Tmall "double 11" 1 minute 12 seconds sales exceeded 1 billion yuan, that day sales reached 91.217 billion yuan. At the 2016 "double 11" party, Ma Cloud again, playing cards on the spot, Hollywood actress Stacley Johnson is his assistant. In the year, Tmall sales were RMB 120.7 billion, up 32.3%compared with 2015. On November 10, 2017, at the end of the``Double 11'' party, Ma Yun appeared with
