Supreme is one of the most talked-about brands. In addition to the quarterly number of co-branded products, Supreme's products are often designed around social headlines or political satire. Supreme has been working closely with numerous partners for years, each of whom is a leader in fashion culture. An offshoot of Shinsuke Takizawa's Neighborhood, for example, a few years earlier, has become a sensation in the cultural scene. Nike and is a close partnership, its line of each product has caused a hot picture. Cross - boundary cooperation with Colette is also to create a non - general topic effect. The Supreme box category is one of those perennial hits, no matter how much it's made. The box logo of Supreme is the most popular, with the red and white box logo. Supreme is the epitome of American street culture. Among Supreme's products, it can be said that there is basically no such thing as originality. Most of the samples, culture and patterns are sampled successfully. Even Supreme's models are sampled from Dickies,Carhartt,Ralph Lauren and other famous brands with strong American culture. All of Supreme's military-style clothing is produced by Alpha, and many of its baseball jackets are produced by Starter. Supreme, as he puts it, "needs to be cool to survive." The price tag is astronomical (jeans are around $130 a pair, hoodies are around $170), but Supreme's cult of excess may rival a new $9,000 hermes bag.
（Picture Source:Sogou&Zhihu）
Supreme is a skateboard sportswear and apparel brand founded by James Jebbia in April 1994 in Manhattan, New York. In addition to clothing, Supreme will also offer other sporting goods and lifestyle items, such as bicycles and thermos cups. With skateboarding as the main axis, the store has attracted many famous skateboarders and street artists in the city, and Supreme has gradually become a street fashion brand representing New York street culture, especially skateboarding culture. Later, Supreme's influence gradually moved outward and was brought to London by GIMME5, a British fashion group. In Japan, it was promoted by Hiroshi Fujiwara, a fashion godfather, and successfully entered the Japanese market. It was highly praised by Kubozuka Yousuke, a popular idol in Japan. Become fashionable the home is handed down household dawn a line street big shop sign.
"I think one of the big reasons we've been here for so long is that we've been trying to create our own unique identity and aesthetic for so many years." James said Jebbia. Supreme is special. What makes it special is its stubbornness. And his obstinacy became his principle. It doesn't give you stuff. There are few stores that can sell Supreme products. Many years ago, it was known that Australian Supply could place orders. Now, only Supreme stores and Dover Street Market can buy Supreme products. It doesn't adjust the price. No matter how good or bad the goods are, how hot it is outside, if you can buy it in the store, that's the price. The price doesn't seem to have been adjusted. Ten years ago Supreme Tee sold for $32. Now it seems like it's only 36. It doesn't advertise. You can't see it on the web or in print, and Supreme basically doesn't advertise at all. Its obstinate insistence has made it an unattainable achievement. Every star has no special treatment when buying Supreme. Don't think you are a big star. Supreme will let you buy the goods you want first. Supreme never lowers its profile to cater to big stars. As a result, when things are hard to buy, celebrities compete to see who can wear Supreme's new clothes the fastest. Don't think it's easy to reach. Supreme is not a shoe, and there aren't a lot of legitimate reps. Then, pick a co-star. Supreme prefers pop stars who are less popular. When popular stars are tired, the public will seek the niche most, and these people all wear Supreme. Also, pop guru Edison Chen is also a fan of Supreme, so is wenle yue, weiwen huang, foreign, not to mention, as long as the king of heaven level, all wear Supreme.
Supreme is the only brand that doesn't follow trends. It's always doing what it wants. It could be Lady Gaga posing nude, Kate Moss promoting it, or Mike Tyson popping up. In fact, it is very simple to be influenced by Supreme. Every time you dig deep into the meaning behind the products it reveals, it is related to the music or the joint sign of the movie. Over time, you will really get more things than others. It's safe to say that every time you follow Supreme's taste to spawn a search, you're bound to see a bigger world. Instead of trying to summarize the phenomenon with the only knowledge you have, you should learn to break and recreate, which is what Supreme taught me.
