Ghosn came to nissan in 1999, and it was he who brought the company back from the brink of bankruptcy. He has considered forming a new alliance between France's Renault and Japan's nissan and mitsubishi, making it the world's second-biggest car seller. But with the arrest in November 2018, the three combined groups had lost the sense of unity that prevailed in Mr. Ghosn's time, and nissan was losing ground.
Nissan is a big company. When the yen appreciates by 5%, the same amount of promotional expenses can be converted into dollars, and the difference can be hundreds of millions or even billions of dollars a year. This is not a decimal.
Surprisingly, ghosn was arrested on November 19, 2018, almost in front of reporters from the asahi shimbun. That day, a business jet landed at haneda airport with the words "N155AN" on its head. After the plane stopped, no one was seen coming down. Instead, officials from the special search department of the district attorney's office in plain clothes boarded the plane first, and all the curtains were pulled down. All this was recorded by the asahi shimbun reporters present.
Nissan was reborn with ghosn. Now it is struggling again with ghosn. Who can save nissan the way ghosn did?
Less than 20 years, Mr Ghosn become basically half man and half god pell, Theseus, especially Japanese media reported mostly only Mr Ghosn god's side, but in fact Mr Ghosn is personal, and is a very delicate personal interests supremacist, each year more than 1 billion yen in compensation, wasn't enough, he would prefer to make nissan vaults of the individual, whatever the cost, can from nissan spending here.
(Picture Source:Baidu&Visual China Group)
In the first half of 2018, nissan executives began to hire a law firm to investigate ghosn's profitmaking practices, and when they found that it was no longer a problem for the company to deal with internally, they finally had to work with the state (prosecutor's office) to remove the cancer of the company itself.
It's true that the U.S. auto market is not very good, but nissan's problem is that past good results came from price cuts and various promotional subsidies for sales stores, which made cars sell well for a while, but when those measures disappear, the marketing will follow. Without price cuts and subsidies, consumers naturally stay away from nissan. Much of nissan's woes today stem from Mr Ghosn's way of doing business. Ghosn's relentless price cuts and subsidies have a lot to do with the success of the past few years in the us.
At a news conference on Friday, nissan's current President, hirohito nishikawa, announced that the company's 12,500 employees, equivalent to 10% of its workforce, "will be fired in the future." At the same time, in the production of models, will be about 10 percent less than the 2018 model. With 10% fewer people and 10% fewer models, nissan is now on a slippery slope again. Nissan lost because of ghosn's promotions and subsidies over the past few years.
Ghosn is indeed quite dogmatic, and it is this style that has enabled nissan to get out of its operational crisis. But companies cannot limit the stubbornness of individual executives, especially those who have made more and more money, which will inevitably leave huge loopholes for the company to go into decline again. Mr Ghosn's personal problems are the inevitable consequence of a lack of control.
Judging from the highly cooperative cooperation with the prosecutor's office and repeated reports on ghosn's asahi shimbun, ghosn's profligacy and non-payment of taxes in the hundreds of millions of yen or billions of yen are beyond people's imagination. No one knows whether ghosn was too greedy or whether nissan's current top brass turned a blind eye. When the tree falls, nissan's governance is patchy, its financial system flawed and its directors unwilling to take oversight seriously. After that, nissan entered into crisis again, and the alliance between Renault, nissan and mitsubishi was weakened.
Nissan has had a rollercoaster ride of downturns and recoveries over the past two decades and now. Carlos Ghosn, the former President of nissan company, was born on March 9, 1954. Although he is still in Tokyo, he was arrested by the special search department of the Tokyo prosecutor's office on November 19, 2018, and then dismissed by nissan. He has no answer to the business situation that nissan announced on July 25, 2019.
On the afternoon of July 25, 2019, nissan announced the final accounting results for April to June 2019 at its headquarters in yokohama. Sales fell 12.7 percent from a year earlier to 2272.4 billion yen, showing an operating profit indicator for its automotive benefits, which shrank 98.5 percent to 1.6 billion yen. From April to June, nissan has suffered two consecutive years of declining sales and poor efficiency. Nissan sold 1.231m vehicles worldwide in that period, down 6.0% from the same period last year. The main reason was poor sales in the us, where sales fell 3.7%.