For didi, which is above all a profit-oriented company, the starting point of decision is to maximize cost and benefit. "There is also a lot of controversy within didi," didi President liu qing has said. After consideration, the decision was made on the grounds that the cost and risk of denying women free rides at night was lower than that of equalizing rides for women. Didi did make a lot of changes for this cautious trial run. In addition to limiting travel times, it also limits the number of cities and service distances. In a more substantial reform, didi completely abandoned its original social attributes and promised that personalized profile pictures, gender, long comment tags and other information related to users' privacy would be permanently offline. Improved the owner occupancy threshold, such as need real-name authentication, collection and driving license and vehicle license and id card information, the introduction of dishonest people screening mechanism, and joint comprehensive background checks, the public security organ for the owner to 110 about the car alarm, sharing, security functions such as emergency contact transplantation to lift up the business. It can be said that the whole hitch platform has been optimized from the safety function to the disposal process and even the customer service.
Safety and responsibility were emphasized in the return of didi after its stumble. Cheng wei, didi's founder, has said publicly on more than one occasion that if didi hitch goes online in the future, it will definitely not regard scale and profitability as its main goals. Now that the flag of responsibility has been raised, it is subject to the examination of its responsibility. Didi, however, has yet to respond effectively. After the criticism, liu qing posted a message on her micro blog at 7:30 PM on Saturday, making a humble gesture of being willing to accept the criticism.
On November 6th didi announced that its tailwind business was coming back. More than 400 days have passed since didi hitch rolled off the service line on August 27, 2018. Instead of stagnating in the more than a year didi has been absent because of safety incidents, the market for hitch rides has flooded in.
The focus is on the new restrictions on travel time for women, who will be banned from using didi's ride service after 8 p.m., but men will still be allowed. The strongest response points to didi's sexism towards women. The frequent incidents of hurting women on didi platform are caused by the lax safety review, insufficient punishment mechanism and original sin of social attributes of didi, which are not directly related to the time when women go out and get on the bus. The rape and murder of the female passenger in yueqing, zhejiang happened in the daytime.
(Picture Source:Baidu)
The echo that public opinion place arouses, just the first pass that didi wants to must face up to!
What is didi? It is the dominant ride-hailing company, unassailable after the merger of its biggest rival, Uber, with hefty subsidies and extensive marketing. Public data shows that by the end of 2017, didi had covered travel demand in more than 400 cities across China, and its market share remained above 90 percent. Since we enjoy the advantages and benefits brought by monopoly, we should assume the corresponding responsibilities. Given didi's market size, it has a legal obligation and a corporate obligation not to discriminate against a particular group of people. Because it has the widest coverage, if it does not provide services to a certain group of people, then a large number of people will not be able to enjoy that service, the cost is not just travel convenience.
Beijing news comment against equating drops the move to discrimination against women, according to "gender discrimination is not discuss drops off time to make the correct posture", because no matter "you know or don't recognize that women are violated the chance to do more, and after 8 PM is more prone to accident time", it is difficult to cure under the helpless.
By banning women from taking rides after 8 p.m., didi appears to protect women, but actually penalizes them for not getting the same convenience as men at night. However, there are also many voices sympathetic to didi, saying that it is also difficult for didi, as it is a platform and an enterprise. Since it is unable to stop the evil of human nature, it is understandable to avoid the evil of human nature in some way.
In order to launch this time, didi said that it had made a lot of preparations with "reverence and awe". Since July 18, it has successively released rectification plans, launched a public review conference, held user talkbacks, widely solicited opinions, and experienced layers of supervision and control from car owners, passengers, netizens, experts and regulatory authorities. But as soon as the new plan was announced, there was an outcry.
Hello trip, autonde, didi trip and cao cao all started their own business during the off-line of didi trip, and won some users' transfer. Didi chuxing, for example, announced in September that it had more than 130 million users and 15 million car owners. Obviously, didi, which lost $10.9 billion last year, is not sitting still.
